Private-label vs custom formulation

What is the MOQ for private-label vs custom formulation products?

Private-label MOQs typically start at 100–500 units because the formula is already made and tested. Custom formulation MOQs vary widely — many contract manufacturers require 1,000–5,000 units on a first custom production run to justify dedicated equipment setup. Some smaller specialty manufacturers accept lower MOQs. On the AJ Cosmo Labs app you can filter manufacturers by MOQ to find partners that match your current volume.

Read the full guide on Private-label vs custom formulation →

More about Private-label vs custom formulation

Make your own — start free

Ready to turn this into a real product? Tell us what you want to create and we'll set you up in the AJ Cosmo Labs app with your idea loaded — your first AI formulation is free.

Free to start · no credit card · we email you a link to pick up in the app.

Have a product idea?

Connect with vetted cosmetic chemists and custom labs on AJ Cosmo Labs.

Get on the App Store