With a private-label product, once you have finalized artwork and packaging, production and fulfillment can happen in as little as two to four weeks. Custom formulation timelines are longer: expect three to nine months depending on product complexity, required testing (stability, microbial challenge, third-party certification), and regulatory submission. Planning backward from a launch date is critical, and AJ Cosmo Labs can help you find formulators who are transparent about their lead times.
Read the full guide on Private-label vs custom formulation →