how to launch a beauty brand

What are the first steps to launching a beauty brand in 2025?

Start by defining your brand identity, target market, and product category (skincare, makeup, haircare). Next, develop or source your formula, secure ingredient suppliers, find a certified cosmetic chemist or formulator to validate safety and compliance, and select a co-packer or contract manufacturer. Use the AJ Cosmo Labs app to connect with vetted chemists and manufacturers across the beauty industry quickly.

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Ready to turn this into a real product? Tell us what you want to create and we'll set you up in the AJ Cosmo Labs app with your idea loaded — your first AI formulation is free.

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Connect with vetted cosmetic chemists and custom labs on AJ Cosmo Labs.

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