how to launch a beauty brand

How long does it take to launch a beauty brand from formula to first sale?

Timeline typically spans 6–12 months: formula development takes 2–3 months, regulatory compliance and testing 1–2 months, manufacturing setup and first production 2–4 months, and labeling/packaging 4–8 weeks. Sourcing a reliable co-packer early via AJ Cosmo Labs can compress timelines by clarifying MOQs and lead times upfront.

Read the full guide on how to launch a beauty brand →

More about how to launch a beauty brand

Make your own — start free

Ready to turn this into a real product? Tell us what you want to create and we'll set you up in the AJ Cosmo Labs app with your idea loaded — your first AI formulation is free.

Free to start · no credit card · we email you a link to pick up in the app.

Have a product idea?

Connect with vetted cosmetic chemists and custom labs on AJ Cosmo Labs.

Get on the App Store