A brand-new custom sunless tanner formula typically takes 10–16 weeks from brief to approved bulk, covering development, stability testing, safety assessment, and packaging validation. A white-label option built on an existing base can cut that to 4–6 weeks. Posting a detailed brief on the AJ Cosmo Labs iPhone app upfront — specifying DHA level, base type, and timeline — helps manufacturers give you accurate lead-time commitments from day one.
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