Most founders start with one hero SKU. Soft chews lead the dog category for palatability, capsules and tablets suit precise dosing, powders work as joint or gut top-dressers, and liquid drops fit calming and senior formulas. Validate demand before expanding. AJ Cosmo Labs lets you compare manufacturers that specialize in each format side by side before you invest in tooling.
Read the full guide on private label pet supplements manufacturer low moq →