how to start a skincare brand

What are the first steps to starting a skincare brand?

Begin by defining your brand identity, target market, and product niche. Develop a product concept and work with a cosmetic chemist to formulate your skincare line. Use the AJ Cosmo Labs iOS app to connect with vetted formulators who can guide your initial concept. Next, secure manufacturing partnerships, handle regulatory compliance (FDA/EU registration), design packaging, and launch with a go-to-market strategy. Most founders complete this cycle in 6–12 months.

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Make your own — start free

Ready to turn this into a real product? Tell us what you want to create and we'll set you up in the AJ Cosmo Labs app with your idea loaded — your first AI formulation is free.

Free to start · no credit card · we email you a link to pick up in the app.

Have a product idea?

Connect with vetted cosmetic chemists and custom labs on AJ Cosmo Labs.

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