What is the minimum order quantity for a small makeup brand with a US manufacturer?

MOQs vary widely. White-label or stock-formula programs often start at 250–500 units per SKU, while fully custom formulas typically require 500–2,000 units minimum to cover setup and stability testing costs. On AJ Cosmo Labs, you can filter manufacturers by MOQ so you only see partners whose thresholds match your current budget and inventory plan.