how long does it take to develop and launch a kids skincare line

From brief to first prototype typically takes 4–8 weeks. Accelerated stability testing adds 8–12 weeks, and real-time studies run concurrently. Packaging sourcing, label compliance review, and a first production run add another 8–16 weeks. Realistically, most indie founders need 9–18 months from idea to retail-ready product. Using AJ Cosmo Labs to find a formulator and co-packer simultaneously can meaningfully reduce that timeline.