What does a sensitive skin formulation brief from a brand typically include?

Most briefs include target consumer (e.g., eczema-prone adults, sensitive pediatric skin), product format (cream, serum, gel cleanser), desired claims (dermatologist-tested, fragrance-free, hypoallergenic), regulatory market (US, EU, or both), batch size estimates, and budget range. On AJ Cosmo Labs, founders fill in a structured brief form so you receive this detail upfront — no back-and-forth just to scope the project.