A white-label or private label program means you put your brand on a formula the manufacturer already makes and sells to multiple clients — lower cost, faster turnaround, higher MOQ flexibility. A custom formula gives you a proprietary scent developed exclusively for your brand by a perfumer; it takes longer and typically costs more upfront but creates a defensible product. AJ Cosmo Labs connects you with both types of partners — post a brief in the iOS app specifying which path you need.
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