A realistic timeline for a new paint SKU is 12–16 weeks: 2 weeks for supplier matching and discovery, 4–6 weeks for bench formulation and application testing, 2 weeks for regulatory and stability testing, and 4 weeks for pilot-batch scale-up and fill-line qualification. Brands adapting an existing tint base can sometimes compress this to 8–10 weeks. The AJ Cosmo Labs iPhone app helps you track milestones and sample progress throughout the process.
Read the full guide on custom paint formulation services for small brands →