For a custom formula, expect 4 to 10 weeks for development plus 4 to 8 weeks for your first production run, totaling roughly 8 to 18 weeks from brief to finished goods. Private label products with existing formulas can move faster — sometimes 3 to 6 weeks. Lead times vary by facility capacity. AJ Cosmo Labs lets you post a timeline requirement so only manufacturers who can meet your deadline respond to your brief.
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