A strong brief should cover: target hair type and texture (e.g., 4C coily, fine straight, color-treated), product format (rinse-off, leave-in, anhydrous), hero ingredients you want included or excluded, desired claims (volumizing, moisturizing, scalp-soothing), target cost of goods per unit, packaging format and fill volume, intended certifications, and your manufacturing MOQ. AJ Cosmo Labs guides founders through a structured brief template inside the app so chemists receive everything they need to quote accurately.
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